Independent SEO and AI search audit Know what your agency is missing.

Vyzpro is an independent audit of how your business appears in Google and in AI answers, benchmarked against your competitors. It shows you, in plain English, where competitors win and what to fix first.

Free account, no login to your website. Costs roughly a tenth of a month’s SEO retainer.

30-page report
Usually ready in 24 hours
Two competitors compared
Free in beta (20 places)

SearchAI answerChat assistant

commercial accountant melbourne

1Northbank Advisorynorthbankadvisory.com.auCompetitor
2Collins & Cocollinsco.com.auCompetitor
3Harbour Partnersharbourpartners.com.auCompetitor

AI answer

Firms often recommended for commercial accounting in Melbourne include Northbank Advisory and Collins & Co, both of which publish detailed guides on…

Illustrative example. Business names are fictional.

ChatGPT
Claude
Copilot
Gemini
Grok
Meta AI
Perplexity

The assistants your customers ask. Logos belong to their owners and identify the tools. Vyzpro is not affiliated with them.

Public beta. Reports use AI-assisted research, and a person reads and approves every report before it is released. We are opening 20 beta places. Create a free account and request up to 1 free audits. We approve each one by hand before it starts.

The problem

“I’m spending money on SEO, but I don’t know if it’s working.”

Agency reports are full of jargon and graphs that are hard to judge. Meanwhile search is changing fast: customers now ask AI assistants for recommendations, and those answers name a few businesses and ignore the rest.

You can’t see the gap

You know competitors appear more often. You don’t know why, or by how much.

AI search is a blind spot

Does your agency’s report show whether ChatGPT or Google AI Overviews mention your business? A Vyzpro report covers it.

You’re marking your own homework

The people reporting on your SEO are the people paid to do it. An independent view keeps everyone honest.

Public beta

Your first report is on us.

Create a free account and we will audit your website at no charge. You also get the full 30-page sample report straight away, so you can see exactly what you will receive. This offer is for a limited time, and only for the first 20 places.

Get your first report free

All 30 pages of an illustrative Vyzpro report, with six key pages numbered

What you get

A board-ready report, not a spreadsheet dump.

Thirty pages written for the person who signs the cheques. Every finding carries its evidence, so you can judge it yourself or hand it straight to your agency or web team.

1
Executive summary
Your score, your grade and what it means for the business.
2
Scorecard
Six areas scored and weighted, with where the plan takes you.
3
Competitor analysis
Who wins the comparison searches, and why.
4
Topical opportunities
Customer questions no competitor answers well yet.
5
Findings and fixes
Ordered by commercial impact, with evidence, owner and effort.
6
90-day plan
What happens in what order, so progress is easy to check.

See what you’ll receive

30pages of evidence and advice

6scored areas, from technical to AI readiness

2competitors benchmarked side by side

1clear priority list for your agency

How it works

Four steps. No technical knowledge needed.

01You

Tell us your website

Add your market and, if you like, two competitors. We choose them if you leave them blank. Two minutes.

02Vyzpro

We analyse

Your site, your competitors and how AI tools answer your customers’ questions.

03You

Read your report

Thirty pages in plain English, with a score and a ranked action plan. Usually ready within 24 hours.

04Your agency

Fix what matters

Forward the findings and 90-day plan. Track progress with monthly Monitor reports.

Competitor advantage

See exactly where competitors are ahead.

Your score means more next to theirs. Vyzpro benchmarks your two closest competitors on the same six areas, so you know whether you are closing the gap or falling behind.

Illustrative example. Scores out of 100. Need to compare more than two competitors? Contact our support team.

Competitor AMarket leader81

Competitor B74

Your business64

17points to the leader. The biggest gap is AI readiness, followed by content depth.

Gap: competitors answer, you don’tContestedYou own it

Topic opportunities

Compete on the questions your customers actually ask.

Search is now about topics, not single keywords. Vyzpro maps the questions in your market, shows which ones competitors already answer, and highlights the high-demand topics where you can win.

Illustrative example. Topic names vary by industry.

Who are the best commercial accountants in Melbourne?

A few firms are often recommended. Northbank Advisory is known for its guides on business structures, and Collins & Co works with growing companies…

northbankadvisory.com.aucollinsco.com.au

Illustrative example. Business names are fictional.

AI search

When AI answers, who does it recommend?

AI assistants give one answer and name a handful of businesses. Vyzpro checks whether your website gives these tools what they need to understand and trust you.

See what an AI search audit covers

Can AI read your site?
Crawler access, structure and the signals AI tools rely on.
Do you answer real questions?
Clear, quotable answers to what customers ask before they buy.
Do you look trustworthy?
Expertise, reviews and business details that build confidence.

SEO, AEO and GEO

The trinity of AI search.

You will see all three terms in this field. Every Vyzpro report covers each of them, then ranks the fixes so your agency knows where to start.

SEO

Search engine optimisation

The foundation. It covers how well Google and Bing can crawl, understand and rank your pages.

Technical health: speed, mobile, security and crawlability
Content depth, headings, internal links and meta data
Which sites appear in Google for your buyers' searches, and how your two competitors compare

Read the SEO guide

AEO

Answer engine optimisation

The on-site work for AI answers. It covers how your pages are built so an AI tool can pull a clear answer from them.

Answer-first content that opens with the answer
Structured data (JSON-LD) that says who you are and what each page answers
Question-and-answer content in the shape assistants quote

Read the AEO guide

GEO

Generative engine optimisation

The wider reach. It covers whether AI systems can reach your site, and how your business is described and mentioned beyond it.

Crawler access and whether your pages render without scripts
Which sites appear in buyer searches for your market, and where competitors are named instead
Gaps in your public footprint, such as thin or inconsistent business details

Read the GEO guide

Vyzpro audits SEO, AEO and GEO and does not sell any of them as a service, so the report has nothing to upsell. Your agency or team does the work.

See the full AI search audit

Six questions, answered

The questions every owner should be able to answer.

How does my business appear when customers search?

Your visibility for the searches that matter, in Google and in AI answers.

Where are competitors stronger than us?

A side-by-side view of your two closest competitors, area by area.

Is my website ready for AI search?

Whether tools like ChatGPT and Google AI Overviews can read, trust and cite your content.

Which topics are we missing?

The questions your customers ask that competitors answer and you do not.

What should my agency fix first?

A ranked plan of improvements, with the effort and impact of each.

Is our SEO spend going in the right direction?

A clear score you can track month to month, independent of anyone selling you SEO.

Pricing

Two ways to buy.

Vyzpro Audit

A one-off independent audit.

~~$249~~$0in beta

30-page report, usually delivered within 24 hours
Overall score and grade across six areas
Benchmark against two competitors
AI search readiness review
Findings ranked by impact and a 90-day plan

Roughly a tenth of a typical month’s agency retainer. Free during the public beta, for a limited time and only for the first 20 places.

Get my free report

Ready in 24 hours. Needs a free Vyzpro account, but no login to your website: we use publicly available information only.

Delivery guarantee (paid audits only): your report within 48 hours of payment with at least 10 actionable findings, or your money back. Terms

Vyzpro Monitor

Twelve months of independent tracking.

$1,995per year

Twelve months, paid once. No auto-renewal, so you are never charged again unless you choose to be.

Everything in the Audit, as your month 1 baseline
A fresh report every month for 12 months
See how your changes are landing, with every finding tracked: closed, partly done, still open or new
Score movement in every area, with the reason, and your KPIs against last month
The same AI searches re-run each month, so you see who appears now compared with then
Stay in front of your competitors as their sites change too
Check your agency’s progress against the plan

Every month you see which fixes your agency closed and which are still open.

About $166 a report, 33% less than twelve separate audits.

Track my agency monthly

Compare plans in detail

Why trust Vyzpro

Independent. Evidence-led. Honest.

Independent

We don’t sell SEO services, so there is nothing to upsell. You get a straight answer.

Evidence on every finding

Each finding is tagged tested, observed, inferred or to verify, so you know how much weight to give it.

Written for owners

Plain English first. The technical detail is there for your agency when they need it.

No false promises

We never promise rankings, AI citations, leads or revenue. We show what is likely to help.

Common questions

What is Vyzpro?

Vyzpro is an independent audit of how your business appears in Google and in AI answers such as ChatGPT. Each report is 30 pages, covers SEO, AEO and GEO, compares you with two competitors, and ranks what your agency should fix first. We sell no SEO services.

Who is Vyzpro for?

Any business that pays for SEO, whatever its size or industry: a sole trader, a growing firm or a national brand. It suits the person who signs off the spend and wants an independent view of whether it is working, and the agency or team that receives the report.

How long does a report take?

Usually within 24 hours of approval. A person reads and approves every report before it is released, and Vyzpro emails you when it is ready on your dashboard.

Is Vyzpro an SEO agency?

No. Vyzpro does not sell SEO services, so it has nothing to upsell. It reviews your search visibility independently and tells you what it finds.

Do you guarantee better rankings or AI mentions?

No. Vyzpro never promises rankings, AI citations, leads or revenue, and you should be wary of anyone who does. A report shows where you stand, why, and what is most likely to help. Results depend on the work that follows.

How much does it cost?

The Vyzpro Audit is $249 AUD once, and Vyzpro Monitor is $1,995 AUD for twelve monthly reports. Monitor does not renew by itself.

What do I need to provide?

Your website address and the market you serve. You can add two competitors, or leave them blank and Vyzpro chooses the two closest for you. No logins or access to your systems are needed.

Do you need any logins or access to my accounts?

No. Vyzpro uses only publicly available information, reached over the internet. No personal or company logins are needed. We never ask for passwords, analytics access or access to your website or systems, and we do not look at anything private. Where something can only be confirmed with access, the report marks it as “to verify” so your agency can check.

Can you compare more than two competitors?

Yes, by arrangement. Every report includes two competitors, which you name or Vyzpro chooses. To compare more, contact our support team and we will tailor your review.

Can I share the report with my agency?

Yes. Every finding lists the pages affected, the evidence, the fix, an owner and the effort, so you can forward the report to your agency as it stands.

How is AI search assessed?

Vyzpro reviews the signals AI tools use to find, understand and cite websites, and tags every finding tested, observed, inferred or to verify. Read our method.

Get started

Find out what your agency might be missing.

An independent SEO and AI search audit of your website, with a clear plan for what to improve. Free during the public beta, for a limited time and only for the first 20 places. From $249.