Vyzpro guides SEO, AEO and GEO, explained.

Plain-English guides for business owners and CEOs who pay for search visibility and want to know how it works, what has changed with AI search, what the research says, and what to ask for.

SEO

What is SEO, and how do you know it is working?

What SEO is, how search engines decide what to show, and how to judge whether the work is paying off, with the Google guidance and research behind it. 14 October 2026 · 6 min read AEO

What is AEO? Answer engine optimisation explained

AEO is the work of making your answers easy for search and AI tools to find and quote. What it is, how it works, and what Google says about it. 14 October 2026 · 6 min read GEO

What is GEO? Generative engine optimisation explained

GEO is the work of being reachable, quotable and trusted when AI systems write answers. What the research found, how AI crawlers work, and a checklist. 14 October 2026 · 6 min read Shortlists

Are we the answer when an AI tool draws up a shortlist?

Buyers now ask AI tools for a shortlist, and a page-one ranking no longer settles who gets named. What changed, what the research shows and what to ask. 15 October 2026 · 6 min read Measurement

How are we measuring zero-click and dark traffic from AI search?

AI answers cut clicks and hide where buyers came from. What the data shows, what your analytics can and cannot see, and a five-measure scorecard for the board. 15 October 2026 · 5 min read Evidence

Are we giving AI tools data they can trust and cite?

AI search tools look things up before they write. How retrieval works, what structured data, original evidence and outside mentions can and cannot do. 15 October 2026 · 6 min read

Every guide links to its sources. We cite Google's own documentation, published research and the crawler pages of the AI companies, and say plainly where a term is industry usage rather than something Google or an AI company has defined.

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