How we score SEO and AI search readiness Advice you can check.
Every score has a formula, every finding has evidence, and anything we could not measure is marked as such. Here is how it works.
How the score is weighted
AI search readiness and technical health carry the most weight, because they decide whether customers and AI tools can find you when they compare providers.
Grade bands
Strong. Keep it that way.
Solid, with clear gains available.
Competitors are likely ahead.
Significant gaps to fix.
Evidence on every finding
Know how much weight to give each point.
Every finding carries exactly one evidence tag. We never present an estimate as a test result.
We ran the check ourselves, such as a live AI-answer test.
Measured on your public site or in search results.
Professional judgement from indirect signals.
Needs access we do not have, such as your analytics.
Our principles
What we will and won’t do.
Independent
We don’t sell SEO services, so there is nothing to upsell. You get a straight answer.
Evidence on every finding
Each finding is tagged tested, observed, inferred or to verify, so you know how much weight to give it.
Written for owners
Plain English first. The technical detail is there for your agency when they need it.
No false promises
We never promise rankings, AI citations, leads or revenue. We show what is likely to help.
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See the full sample report