AI search audit Know whether AI tools can read, trust and cite your business.
A Vyzpro AI search audit shows whether ChatGPT, Google AI Overviews, Perplexity and Copilot can find and quote your website, and where your two closest competitors are named instead. It covers SEO (search engine optimisation), AEO (answer engine optimisation) and GEO (generative engine optimisation) in one 30-page report for $249 AUD.
Ready in 24 hours. Needs a free Vyzpro account, but no login to your website: we use publicly available information only.
What an AI search audit is
Customers now ask AI assistants for recommendations, and each answer names a handful of businesses. An AI search audit checks whether your website gives those tools what they need: access, readable pages, quotable answers, structured data and clear business facts.
It sits beside classic SEO. The same pages feed Google’s results and AI answers, which is why Vyzpro scores both in one report and weights AI search readiness at 25%, the largest single share.
Illustrative example. Business names are fictional.
SEO, AEO and GEO
The trinity of AI search.
You will see all three terms in this field. Every Vyzpro report covers each of them, then ranks the fixes so your agency knows where to start.
Search engine optimisation
The foundation. It covers how well Google and Bing can crawl, understand and rank your pages.
- Technical health: speed, mobile, security and crawlability
- Content depth, headings, internal links and meta data
- Which sites appear in Google for your buyers' searches, and how your two competitors compare
Answer engine optimisation
The on-site work for AI answers. It covers how your pages are built so an AI tool can pull a clear answer from them.
- Answer-first content that opens with the answer
- Structured data (JSON-LD) that says who you are and what each page answers
- Question-and-answer content in the shape assistants quote
Generative engine optimisation
The wider reach. It covers whether AI systems can reach your site, and how your business is described and mentioned beyond it.
- Crawler access and whether your pages render without scripts
- Which sites appear in buyer searches for your market, and where competitors are named instead
- Gaps in your public footprint, such as thin or inconsistent business details
Vyzpro audits SEO, AEO and GEO and does not sell any of them as a service, so the report has nothing to upsell. Your agency or team does the work.
What we check
Six checks, each with its evidence.
Every finding carries one tag: tested, observed, inferred or to verify. Read our method.
Crawler access
Whether the programs AI tools use to read websites (crawlers such as GPTBot, ClaudeBot and PerplexityBot) are allowed in by your robots.txt file, and whether a firewall or security plugin turns them away.
Readable content
Whether your service details sit in the page HTML or load by script. Many AI crawlers do not run scripts, so they see an empty template.
Answers worth quoting
Whether your pages hold direct, self-contained answers to what buyers ask, in the 40 to 60 word shape that assistants lift into their replies.
Structured data
A short block of code on each page, called JSON-LD, that tells machines who you are and what the page answers. The report gives you ready-to-paste code for your own site.
Trust and business facts
Name, address, phone, reviews, authorship and expertise, and whether they agree with what Google, the main directories and review sites show about your business.
llms.txt
A plain-text file at yoursite.com/llms.txt that summarises your business for AI tools. We check whether you have one and propose a file if you do not. It is an optional convention, and we never present it as a ranking factor.
What you get
A report your agency can act on.
- A score for AI search readiness, which carries 25% of the overall score, with the reason behind it.
- Buyer-style searches for your market, 10 to 15 of them, with which sites appear for each and where your two competitors are named instead of you.
- An extractability check of five priority pages: how easily an AI tool can lift a quotable answer from each.
- Ready-to-paste JSON-LD for your homepage and main service pages, and a proposed llms.txt.
- Ranked findings, each with the pages affected, the evidence, the fix, an owner and the effort, so your agency can act on it as it stands.
- A dated 90-day plan.
- Finding
- F02. AI tools cannot read your service pages
- Evidence
- Service details load by script after the page opens, so crawlers and AI tools see an empty template.
- Why it matters
- An assistant cannot quote what it cannot read, so it names a competitor whose page it can read.
- Fix
- Render the service content in the page HTML. Add business facts and structured data.
- Severity
- High
- Owner and effort
- Agency, 3 days
Illustrative example from the sample report. Findings in your report come from your own site.
Price
$249 AUD, once.
The Vyzpro Audit covers AI search readiness and the other five scored areas for your site and two competitors, and the report is usually ready within 24 hours. It does not renew. Vyzpro Monitor repeats the review every month for twelve months if you want to track the fixes.
Vyzpro never promises rankings, AI citations, leads or revenue. See pricing.
Common questions
AI search audit, answered.
What are SEO, AEO and GEO?
SEO (search engine optimisation) is how well Google and Bing can crawl, understand and rank your pages. AEO (answer engine optimisation) is the on-site work that lets AI tools pull a clear answer from them: answer-first content, structured data and clear signals about who you are. GEO (generative engine optimisation) covers whether AI systems can reach your site and how your business is described beyond it. A Vyzpro AI search audit checks all three and ranks the fixes. Vyzpro sells none of them as a service.
How long does an AI search audit take?
Usually within 24 hours of approval. A person reads and approves every report before it is released, and Vyzpro emails you when it is ready on your dashboard.
What is an AI search audit?
An AI search audit checks whether AI tools such as ChatGPT, Google AI Overviews, Perplexity and Copilot can find, read, trust and quote your website, and shows where competitors are named instead. A Vyzpro AI search audit is one 30-page report, benchmarked against your competitors.
How much does an AI search audit cost?
The Vyzpro Audit is $249 AUD, once. It covers AI search readiness and the rest of your SEO in the same report.
Will an AI search audit get my business cited by ChatGPT?
No audit can promise that, and Vyzpro does not. The report shows what stops AI tools reading and quoting your site, ranks the fixes, and gives you the markup and answers to add. Whether an assistant names you stays its own decision.
Do you need logins to my website or analytics?
No. Vyzpro uses only publicly available information, reached over the internet, and needs no logins. Where something can only be confirmed with access, the report marks it as “to verify”.
How is it different from an ordinary SEO audit?
An ordinary audit stops at rankings, speed and on-page basics. This one adds AI search readiness as 25% of the score: crawler access, readable content, quotable answers, structured data and trust signals, compared with two competitors.
Which AI tools do you check?
We review the signals that ChatGPT, Google AI Overviews, Perplexity and Copilot rely on, and run buyer-style searches for your market. Search results stand in for AI answers unless we ran a live test, and every finding says which one it is by its evidence tag.
Get started
Find out what your agency might be missing.
An independent SEO and AI search audit of your website, with a clear plan for what to improve. Free during the public beta, for a limited time and only for the first 20 places. From $249.
Ready in 24 hours. Needs a free Vyzpro account, but no login to your website: we use publicly available information only.
See the full sample report